A Conversation with Mandy of Jane Dope

Mandy is a copywriter and creator of Jane Dope. Jane Dope is a website about cannabis, the women who love it, and the positive aspects of the plant’s role in our culture and society.  She shares conversations with inspirational women from the cannabis space, lifestyle articles and even infused recipes. As a copywriter by trade, Mandy also offers cannabis friendly copywriting services and fun cannabis lifestyle products for purchase too. Mandy’s mission for Jane Dope is to contribute more of a positive conversation that shows the real lives of legal cannabis consumers and industry professionals who enjoy the plant power of cannabis.

Mandy Adwell Jane Dope

1. How would you describe yourself and what you do?

I’m Mandy, a copywriter in Detroit and the creator of Jane Dope, a cannabis-friendly women’s lifestyle blog. I help cannabis entrepreneurs and small business owners establish a brand voice and stand out in this blossoming industry.

2. How has Cannabis influenced or affected your life?

I honestly think cannabis has made me a more open-minded and compassionate person. It wasn’t until I was 23 that I smoked for the first time, and it wasn’t until I met my husband a few years later that I really started to understand the healing power of cannabis beyond “getting high is great”. He was diagnosed with arthritis in his lower back and started trying new things like CBD oil to see what it could do. I started consuming it more frequently in different ways, which inspired me to read more about the variety of products out there and how they can heal us. Cannabis has helped me with migraine pain as well as gastrointestinal inflammation and the anxiety that often comes with it. I think the combination of physical and mental effects have helped me develop a stronger intuitive connection between my body and my brain - I feel like I understand what’s going on inside me better and can tell when something is off balance.

3. What did you do before you got involved in the cannabis industry?

I have always been a writer since graduating college in 2008. Before deciding to niche down to cannabis, I was kind of scrambling trying to find ~my purpose~ and who I really wanted to write for. I’d write about insurance, cars, handicap toilets… whatever someone would hire me to write about, I’d do it, even if it bored me to tears. The burnout got to a point where I wasn’t sure if I even enjoyed writing anymore, so I got a full-time job in public affairs for the auto industry.

The break from writing was something I really needed, but I also realized the job was destroying me and I needed to figure out if managing projects for aggressive car guys was what I actually wanted out of life. One day while sitting in my office I decided to browse a writing job site to see if there was anything I’d be even remotely interested in. At this point, writing about handicap toilets sounded more appealing than working in a boys club where I’d never be treated as an equal. I decided to type “cannabis” into the search bar and was shocked to find the number of available opportunities. By this point I had been reading about cannabis and its health benefits for awhile, so I was confident enough in my knowledge and writing skill to apply. I landed a web content gig for Early Bird a few days later and quit my full-time job a month later to go back to doing what I wanted to do, but with a purpose.

4. What ignites you as a writer?

Giving a voice to people’s passions and ideas is so inspiring to me. I think of myself as someone who’s always had an entrepreneurial spirit, and it took me some time to realize that knowing how to write and market yourself is a huge advantage when starting a business. The cannabis industry (and every other industry) is filled with people who have amazing products, services, and ideas to offer, but they have no idea how to translate that into a brand that stands out from the rest and speaks to their customers. The opportunity to bring someone’s brand to life and help them succeed just by doing what I love, for an industry I truly believe in, keeps me inspired daily.

5. What does wellness mean to you?

For me, wellness is the ability to find a balance between what I think I need to be doing versus what my body and mind needs. I might think I need to be at my computer working, but if my shoulders and wrists are aching and I’m not even being productive anymore, it’s time to step away and stretch, go for a walk, eat… balance is so important.

6. What is your self-care routine? Do you incorporate cannabis into your routine and how?

I don’t know that I have a self-care routine specifically, more like habits and creature comforts that contribute to my overall sense of self-care. If I had to choose what would be at the top of the list, it would be stretching. I am obsessed with stretching and do it everywhere; my husband thinks I’m a cat. Every morning I make coffee and get out my yoga mat for some stretches and sun salutations before opening my laptop. I might take a tiny hit off my vape, but usually opt to keep my head clear until at least late afternoon. We also have an inversion table that allows you to dead-hang upside down, which is my new obsession. If you are like me and run a couch-driven business (aka work from home) and you’re worried it’s destroying your posture, an inversion table will change your life.

Other than stretching, self-care for me also includes lots of walks and hikes, cooking and eating healthy recipes I find on Pinterest, tending to my balcony garden, epsom salt baths, sauna visits for surviving Michigan winters, and of course, cannabis. There’s nothing better than a smoke ‘n’ stretch yoga sesh followed by a smoke ‘n’ soak in the tub.

7. What is your favorite way to use Cannabis? Do you have a favorite strain and why?

I really enjoy joints and my mini-bong. Smoking from a water apparatus feels the smoothest, but I’ll also opt for a vape if I’m out on a hike or camping. My favorite strains are heady sativas that encourage creative thinking like Jilly Bean, Lemon Berry, and Pineapple Express.

8. What impact do you think cannabis will have on women’s health?

I truly believe that the future of cannabis lies with women. Aside from it doing wonders for health problems caused by inflammation and chronic pain that so commonly affect us, we are often the caretakers and nurturers who seek out methods of healing for people we love who are suffering. As the body of research on cannabis continues to grow from the virtually non-existent amount we currently have, we will discover more ways it can be used medically for ourselves and the people we care for. I think cannabis gives women a renewed sense of power when it comes to health and natural healing.

9. Why is education so important in the cannabis movement?

Education is key to dismantling the outdated stigmas that have dominated the cannabis conversation for decades. By educating people on the complex nature of the cannabis plant and what it can do for our health and society, we help shed the “gateway drug” myth and introduce people to the atrocities behind prohibition, like mass incarceration of nonviolent offenders. I will admit that I had negative perceptions of cannabis many years ago, but when I began hanging out with casual consumers and started looking at it from an objective standpoint, everything changed in my head about the potential for this plant. I want everyone to have that lightbulb moment.

Mandy Adwell photo 2

How to connect with Mandy:

Follow her on Instagram at @janedopeblog

Learn more about cannabis copywriting services at jane-dope.com

Purchase fun cannabis lifestyle products at janedopeshop.etsy.com